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Email marketing is a powerful marketing channel that uses email to promote products or services of companies. It is a type of direct marketing as well as digital marketing.

An email marketing specialist focuses on email marketing as part of a huge digital marketing world. According to the current job market, there are a huge amount of opportunities for those who specialize in email marketing.

However, getting a good job in a good company is difficult. Entering your career will be much easier if you have a great email marketing specialist resume.

In this article, we will show you how to create a perfect email marketing resume, what resume skills you will need to succeed, how to make your resume stand out from the crowd, and so on.

Let’s get started!

How to write an email marketing specialist resume

If you do not have time to read this entire article, this section will help you to understand how to make a good Email Marketing resume.

Before applying for an email marketing position, make sure you are both tech savvy and creative. You must also have a set of unique skills that are applicable to that position. A thorough understanding of email automation and copywriting will greatly assist you in obtaining this position.

Have you previously participated in A/B testing, dynamic email campaigns, or lead generation? Then, in your Email Marketing resume, include any results you’ve obtained from the above activities.

What is the ROI you have generated through your email marketing campaigns? How many newsletter subscribers have you gained? These are some special kinds of achievements you can get as an Email Marketing Specialist. Add them as quantified results to your email resume.

Working experience with email marketing software is essential if you want to get a job in email marketing. Mention how you used those software to track and analyze KPIs.

You must ensure that your resume is free of grammar and spelling errors. Because when running an email campaign, the emails you send should be error-free. Create a flawless email marketing specialist resume so that the hiring manager believes you are an individual with attention to detail.

Also, make sure your resume is tailored to the email marketing job description. Tailoring your resume will undoubtedly increase your chances of landing a job.

What types of jobs require an email marketing resume?

There are many jobs that require an email marketing resume. The below are some of the positions you will have a better chance of getting hired with an email marketing resume.

  • Email Marketing Specialist
  • CRM Manager
  • Digital Marketing Manager
  • Chief Marketing Officer

Top sections you need to add on your email marketing resume

Mandatory sections

  • Resume header
  • Summary
  • Work experience
  • Education
  • Skills

Additional sections

  • Certifications
  • Languages

Now, let’s look at how to make each of these sections stand out.

01. Email marketing resume header

The resume header is the first thing that a typical hiring manager sees on your resume so that it should be eye-catching. Here, the word eye-catching doesn’t mean that your resume should be creative and fancy. But it should grab the attention of your recruiter.

What can you do to catch the recruiter’s eye?

First of all, your good name should be at the top of your resume, which should also be the largest text in your resume.

Then you can mention your desired job title below your name. The job title should be relevant to the position for which you are applying. No matter even if you use the job title specified in the job description.

A resume’s job title is similar to an email’s subject line. As an email specialist, you understand the importance of an email’s subject line. So as the job title plays the same role in a resume.

If you’re a certified professional in your field, let the recruiter know that through your resume job title. This is a great way to get the recruiter’s attention for your resume.

For example, instead of specifying you as an “Email Marketing Specialist”, it is more impressive if you can state that you are an “Hubspot Certified Email Marketing Specialist in E-commerce”.

However, this depends on the nature of the job you’re applying for.

You should also include some other information in this section. Those are your contact information. As a result, this section is also referred to as the contact information section.

Here you must include your location (city and state), phone number, email address, and so on. Remember that all of these details must be correct because they will be used by your prospective employer to contact you if necessary.
Do you have an up-to-date LinkedIn profile? Definitely you should have. If you don’t have a LinkedIn account, create one right now.

Adding the URL to your LinkedIn profile is another resume tip which can be used by you to get more job winning chances.

If you don’t know how to add a LinkedIn URL properly on your resume, please read our guide: How to add LinkedIn on resumes

The proper way to create your email marketing resume header

02. Email marketing specialist resume summary

If you ask me what the most important resume section is, I would say the resume summary. The reason for that is that the resume summary is a hot spot on any resume. When most recruiters scan resumes for the first time, they spend as little as 6 seconds per resume on average.

Within this short period of time you need to impress the recruiters if you need to step on the job competition. If you want to get into the next level of your job competition, you must impress recruiters in this short amount of time.

The best way to do that is to write a super attractive summary that highlights your key accomplishments as an email marketer. Also, try to use action verbs that can enhance and highlight your accomplishments.

Finally, you must impress your recruiter with your best qualifications and achievements. Give them a reason to contact you right away for an interview.

Take a look at this email marketing specialist resume summary.

Resume Summary

Experienced and certified email marketing specialist with 5+ years experience in building email lists, and managing multiple email campaigns. Highly skilled at email automation software, copywriting, and A/B testing. Increased ROI by 35% and customer engagement by 68% which aided me to win “the best employee of the year” award two times.

03. Email marketing work experience on resume

Most recruiters expect to see if the applicants have any relevant experience. If they have prior email marketing experience, it will be a huge advantage for anyone looking for an email marketing specialist position.

If you have the same goal, the resume work experience section is the best place to highlight your previous email experience.

When listing your work experience on a resume, keep in mind that you should only list related work experience. For any applicant, relevance is the key to success.

Most businesses nowadays use applicant tracking software to streamline their hiring process. As a result, they filter out the most ideal set of resumes, while others are eliminated from the competition.

So, in order to advance to the next level of the job competition, your resume must also outperform the applicant tracking system.

That is why you should include keywords from the job advertisement in your resume. This will allow you to make your resume more relevant to the job.

Most candidates make the mistake of simply listing their job duties under each job title on their resume. However, you should not do so. You should only list your accomplishments in your email marketing career.

It’s preferable if you can list the various types of email marketing software you’ve used. Also try to list your achievement bullet points combining the skills required for the job.

Don’t be afraid to use quantifiable metrics to highlight your exceptional results. Show that you tracked key performance indicators (KPIs) and analyzed the results of each email campaign. This will demonstrate to the recruiter that you are a results-oriented individual who is an excellent fit for the job opening.

The below is a great example for an email marketing specialist resume work experience.

Work Experience

Email Marketing Specialist
Email Boom LLC, Albany, NY (Jan 2017 – Mar 2022)

  • Created email newsletters that attracted 100,000 subscribers.
  • Designed 50+ cross browser friendly email templates using HTML and CSS.
  • Created an email list and saved up to 95% of the cost which is spent on buying email lists.
  • Collaborated with the marketing team to analyze marketing data and alter email marketing plans as they were in progress.

04. Put your best education on your email marketing specialist resume

Some employers still prefer qualified candidates over experienced candidates. They prefer candidates with at least a bachelor’s degree in marketing, business, computer science, English, communications, journalism, or related fields.

If you have a Masters qualification, include that also in the education section of your resume. These are some impressive points to get the attention of the recruiter towards you. Furthermore, including relevant certifications is one way to become more qualified for the job. Certifications will undoubtedly improve your qualifications and set you apart from the competition.

If you have a lot of certifications to mention, you could make a separate section to list them all.

The below are some valuable certifications for your email marketing specialist resume.

  • HubSpot Email Marketing Certification
  • HubSpot Inbound Certification
  • Marketo Certified Expert
  • Google Analytics IQ
  • Copyblogger Content Marketer Certification
  • Hubspot Content Marketing Certification

Here’s how you should properly list education on your email marketing resume.


Masters in Business Administration
Clarkson University, Potsdam, NY (Jan 2021 – Dec 2022)

Bachelor of Science in Marketing
Manhattan College, Riverdale, NY (May 2015 – May 2019)

05. Put the best email marketing skills on your resume

B2B email marketing is something more than simply writing and sending emails. It is highly strategic, data-driven, and analytical in nature. To succeed in this role, email marketing specialists also need to be creative, design-heavy, and nuanced.

Not only that, but having some technical knowledge and understanding of how to use automation tools is also required.

Recruiters will not be encouraged to hire you if they don’t see those skills on your resume.

Skilled professionals have a higher job-winning rate in today’s job market. Because employers believe it is easier to work with them.

Therefore, before you write your resume, you should research the most in-demand skills for an email marketing specialist in the current job market. But you need not to worry. We’ve done the research for you.

Here’s what we found!

Best Email marketing hard skills for resume

  • MailChimp
  • HubSpot
  • Active campaign
  • Campaign Monitor
  • Data collection and synchronization
  • Segmentation
  • Analytics and testing knowledge
  • Adobe Campaign
  • Email list building
  • Social media integration
  • Subscriber engagement
  • SmarterHQ
  • Salesforce Marketing Cloud
  • Copywriting
  • Marketing funnel
  • GDPR Compliance
  • Mobile first email design
  • AMPscript
  • Content management systems
  • A/B testing
  • JavaScript
  • Adobe PhotoShop
  • Inbound marketing
  • Google Analytics
  • Microsoft Excel

Best soft skills for an email marketing specialist resume

  • Creative thinking
  • Leadership
  • Presentation
  • Analytical thinking
  • Teamwork
  • Proactive
  • Excellent communication skills (Written and verbal)
  • Story-telling
  • Organization
  • Positive attitude
  • Time management
  • Problem-solving

Important metrics to use in your Email Marketing Specialist resume

Use following metrics/keywords frequently on your email marketing specialist resume if you want to prove yourself as an expert in the industry:

  • Click rates
  • Conversion rates
  • Bounce rate
  • Open rates
  • Subscriber count
  • List growth
  • Sharing/forwarding
  • ROI

You now understand how to create an effective and impressive email marketing resume. So, as stated in this guide, tailor the keywords to the job description of the job you’re applying for. If you don’t have the time or skills to design your own resume, you can use our free resume builder.

Finally, remember to include a cover letter with your email marketing specialist resume. This is yet another unconventional method for increasing your chances of landing a job. So remember to take advantage of it. Good luck on your job hunt!

Email Marketing Specialist Resume Example (Text Version)

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