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Grabbing the attention of a huge audience through a single Facebook post… Planning marketing campaigns..

Stop right there!

You’ve got all that, haven’t you? Now’s the time to market yourself using a similar strategy which is none other than #ResumeWriting!

Know your Hashtags!

Just like coming up with the perfect story to post on any social media platform, resume writing is about organizing your own story in an attractive manner.

Using Hashtags is a handy way of generating more reach to anything you post on social media. They need to be relevant to what you post. Similarly, know the skill set required by the recruiters and add the most appropriate details in your Social Media Manager resume.

The recruiters and hiring managers are the target audience. So, your resume totally decides whether your profile gets a thumbs up or an angry face reaction!

What’s the need to boost your Social Media Manager Resume?

As a social media manager, you must surely know the importance of time. Whatever social media post must be attractive enough to grab attention within seconds.

Here too, hiring managers take no more than 6 seconds to scan your resume. For the same reason, your Social Media Manager resume must be #instagood!

Let’s get into #resumeWriting 101..

01. Write a catchy Social Media Manager Resume header

Talking of headers.. Think of a YouTube video. The thumbnail decides how interesting the video is.

The resume header is the thumbnail in your Social Media manager resume. Want to make your resume trending #1? Then, these are the things to add there:

  1. Name: First name and last would do. If you really need to add the middle name, mention the middle initial. 
  2. Designation: It decides your level of seniority in the field.
  3. Location: Where you are based.
  4. Phone number: This should be the number you readily pickup at any time.
  5. Email address: Frequently checked mail address.
  6. LinkedIn URL: Show off your professionalism by adding your LinkedIn URL. But, never forget to shorten it.
  7. Social media handles: For a social media personality, online presence is a must to qualify for a decent job position. Go ahead and add your Facebook, Instagram, Twitter, YouTube handles. You can decide on which handles to include based on the job description.

Pro tip: If you do not have much professional content in your social media profiles, do not add them. Mention only the ones that address the context of the job role.

Want to know what a retweetable Social Media Manager resume header will look like? Here it is!

resume header of social media manager

02. How to write a great Social Media Manager resume summary?

Also known as a professional profile and resume objective, this section contains the essence of your resume. The main idea is to cut the long story short and give a view of 3 areas:

  1. Strengths
  2. Key achievements
  3. Future vision

Although it might sound easy peasy, we have a limitation! The resume summary must be from 4 to 6 lines..

Pro tip: Never use the first person’s view to write a resume summary.

Let’s first look at a sample Social Media Manager resume summary:

Well accomplished Social Media Manager with a proven track record in implementing strategic social media campaigns over 5 years. Identified correct target groups by applying demographics and increased Facebook conversion rate by 35% in the last quarter. Looking forward to joining hands with DigiMarketing Inc. to introduce trending Social media strategies and uplift company reputation as never before.

No matter how attractive your content is, what matters last are the numbers! When writing the resume summary, focus on quantifiable achievements. 

Say how long you’ve been working as a Social Media Manager. Mention percentages and other numbers that prove your true Social Media potential!

Pro tip: The resume summary reflects yourself as a brand. Complete other sections of your Social Media Manager resume and come back to this section.

03. How to add your Social Media Manager work experience?

Work experience is the backbone that helps your Social Media Manager resume stand straight. This is where you list down the job positions you’ve held and the accomplishments during each.

Wanna make your work experience the top tweet in the HR department? Here are some tips on how:

  • Start from the latest job position and go in reverse chronological order.
  • Indicate your strategies and results under each designation as bullet points.
  • DO NOT forget numbers.
  • Use action verbs to power each accomplishment.

Take a look at how to list a single job position in your Social media Manager resume:

Senior Social Media Manager
Gregson Media, Houston, Texas
January 2018 – Present

  • Researched and used trending hashtags on Instagram and increased monthly engagement by 400%
  • Established Facebook demographics based on age groups, gender and location to bring up page reach by 300% consecutively for the last 8 months.
  • Developed a rewarding social media strategy for company employees which brought up Facebook followers from 30k to 60k in 6 months.
  • Oversaw the launch of 2 parallel YouTube channels for promoting photography and cinematography both of which received the YouTube silver play button within 10 months of the launch date.

Pro tip: If you don’t have work experience, you can promote your existing work such as any blogs and social media posts that you have promoted.

04. Social Media Manager resume education section

What? Wait a minute! Even a baby can post on Social media! What’s the need for education?

Of course you need proper education to excel at Social media job positions! Come on.. Not everyone out there gets hired for it! 

For starters, high school qualifications can be listed. But, as you progress through the social media career, a degree, preferably in marketing would do the job:

B.S in marketing
University of South Carolina, SC
Coursework: Digital Marketing, Social Media Marketing, Social Media Analytics, Demographics
GPA: 3.98

Consider adding any related coursework to emphasize their relevance to the job role.

If you are still in the midst of your degree, you may list it as follows:

B.S in marketing (Reading)
University of South Carolina, SC
Expected graduation: February 2022
Coursework: Digital Marketing, Social Media Marketing, Social Media Analytics, Demographics

Pro tip: Are you a newbie? If your education section shines brighter than work experience, consider swapping the two sections.

05. Add a skills section to your Social Media Manager resume

Your accomplishments are the results of the unique skill set you possess as a social media manager.

These skills can be hard skills or soft skills. Hard skills relate to the knowledge you must have to excel in a social media career. For example Google analytics is a hard skill.

Soft skills are used to finetune and add more quality to your hard skills. Attention to detail is a soft skill. 

It’s your duty to list down the most appropriate skill set that the recruiters are after. Ideally have at most 15 skills in this section. We have a full list of Social Media Manager skills down below:

Social Media Manager Hard skills

  • Campaign planning
  • Copywriting
  • URL shorteners
  • SEO
  • Google analytics
  • Snaplytics
  • Hootsuite
  • Photoshop
  • Content creation
  • Demographics
  • Buzzsumo
  • Crimson Hexagon
  • Zapier
  • Buffer
  • Social Media platforms: Facebook, Twitter, Instagram, Tumbler, YouTube, LinkedIn, Pinterest, Snapchat, VK, Qzone
  • Email
  • Social media advertising

Social Media Manager soft skills

  • Time management
  • Market research
  • Attention to detail
  • Brand marketing
  • Communication
  • Teamwork
  • Creativity
  • Problem solving
  • Working under pressure
  • Flexibility
  • Creativity
  • Positive attitude
  • Multitasking
  • Analytical thinking

Pro tip: List more hard skills than soft skills because hard skills are more measurable than soft skills.

More sections to finetune your Social Media Manager resume

Giving bonus tips at the end of posts is a great way to gain all the positive emojis from an audience.

Want to get a #heart reaction from the recruiters? Then you can enhance that Social media Manager resume using some additional sections such as:

  • Social Media certifications
  • Language skills
  • Volunteer work
  • Hobbies and Interests

Social Media Certifications

In addition to the academic qualifications you possess, having acquired a professional certification would increase the odds of landing your dream job.

Here are some certifications you can consider adding in your social media manager resume:

  • Social Media Marketing and Management Certificate (udemy)
  • Social Media Marketing Certification (HubSpot Academy)
  • Google Data Analytics Professional Certificate (Google)
  • Hootsuite Enterprise Certification (Hootsuite)
  • Hootsuite Platform Certification (Hootsuite)
  • Social Media Strategist Certification (NISM)

Language Skills

It’s not a secret that automatic translations do not turn out to be excellent at all times! Knowing one or more foreign languages will not only boost your posts.. It will also boost your Social Media Management  personality. 

List down each language skill along with how fluent you are. For example:

  • American English: Native
  • British English: Fluent
  • Spanish: Advanced
  • French: Intermediate
  • Italian: Beginner

Volunteer Work

This section is the best chance to show your passion for social media marketing. If you do not have previous work experience, you can include volunteer work in the work experience section itself.

Hobbies and Interests

Social media itself is a cool subject. But, are you cool enough to be the trending topic of the HR department?

Do not overload this section with too many activities such as traveling and hiking. Be relevant and add your blog URL and any other related entries.

Choose the best template for your Social Media Manager resume

Can you get a post right in one go? How many times should it be reviewed before it becomes perfect to publish?

Yeah.. The bitter truth is that the same goes here as well.

Although you have all the details in your resume, presentation and keywords matter a lot! Afterall, any resume is first sent through an applicant Tracking System(ATS) before getting into recruiters’ hands.

Let’s make sure your resume is not #shadowbanned even before the recruitment process begins!

Social Media Manager resume fonts

As a person who is constantly up to date with fonts and their effect on the audience, this one is very important. Here are some things to pay attention to:

  • Font size
  • Font face
  • Color

To read more on the best resume fonts, read our article on Best fonts to use in a resume.

Action verbs to use in your Social Media Manager resume

Action verbs in a resume are key to beating the ATS. Make sure you use them in the resume summary and work experience sections.

Here’s a list of action verbs you can consider using:

  • Analyzed
  • Created
  • Developed
  • Implemented
  • Commented
  • Coordinated
  • Pitched
  • Provided
  • Strategized
  • Reviewed
  • Planned
  • Managed
  • Implemented
  • Curated
  • Approved
  • Oversaw
  • Published
  • Applied
  • Introduced
  • Maintained
  • Followed
  • Edited
  • Researched
  • Shared
  • Established

The list goes on… and.. This doesn’t mean you have to use all of them. Just match them as necessary and make your resume speak for itself.

For more advice on using action verbs, have a look at our blog article on resume action verbs.

Pair that Social Media Resume with a cover letter!

Pairing a post with the correct hashtags is an excellent way to reach a vast audience. They will give more detail to the post’s content.

A cover letter in resume writing serves the same purpose. Because a resume is usually 1 to 2 pages long, any other important details can be shown in the cover letter.

Plus point: A cover letter lengthens the hiring manager’s decision making time!

Learn more at: How to write a perfect cover letter

Winding up!

Good job if you have come up to this point reading.. Now it’s your turn to get some hands-on experience by crafting your own Social Media Manager resume.

Always remember to review it before hitting the send button and last but not the least: Save it as PDF unless they’ve requested a word file.

Good luck!

Social Media Manager Resume Example (Text Version)

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Work Experience